How can your company benefit from big data?

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Big data allows you to analyze copious amounts of information to uncover hidden patterns, correlations and other insights that will help you to make smarter business decisions.
The term big data has been around for a long time but, in the last decade, it has become one of the most trending phrases in the world of business. Businesses have always collected a lot of data because entrepreneurs need to understand their companies, their consumers and the market in order to take the most adequate and effective decisions. Big data is about making sense of all the information; it is about using all the data collected to make smarter business decisions.
What is big data?
Big data is a collection of data from traditional and digital sources inside and outside your company. Big data is a term that describes the large volume of data both structured and unstructured. Advances in technology, Internet and the cloud are allowing us to store and increasing the amount of collected data. The quantity of information that has being created and stored, on a global level, is almost inconceivable, and it just keeps growing.
Why is big data important?
Big data allows you to analyze copious amounts of data to uncover hidden patterns, correlations and other insights. With today’s technology, it’s possible to analyze your data and get answers from it almost immediately. Using traditional business intelligence solutions it would be almost impossible to deal with such a large amount of information, but the latest technologies can help you to drill down and find out everything you need to know about your business and customers.
To take advantages of all the data you have and extract all the answers you need, you must be able to process and evaluate the information. Here is where data analytics acquire notoriety. Data analytics or data analysis refers to the process of analyzing large volumes of information or big data to uncover patterns, links and insights that might otherwise be invisible.
Big data can also help you to develop the next generation of products and services because it allows you to better understand your customers’ needs and expectations.
How can your business benefit from big data?
Big data allows entrepreneurs for more accurate decision-making process and enable them to ask and answer more questions regarding their products, business operations, customers and more.
Other advantages of big data are:
Proactivity. A better and earlier understanding of your customers’ needs will enable you to optimize the customers’ experience and develop lasting relationships.
Faster, better decision making. With the speed of an efficient data analytics tool and the ability to analyze new sources of data, you could be able to evaluate enormous amounts of information immediately and make decisions based on what you have learned from the process.
Delivering new products and services. The ability to measure customer needs and satisfaction through analytics enables your company to give customers what they want. Thanks to big data analytics, more companies are creating new products to meet their customers’ needs.
Enhance risk analysis. Big data can improve risk management by providing new ways to monitor, measure, and mitigate risk. Effective data management alongside transparent reporting and alerts can also enhance fraud prevention controls.
Improving internal efficiency and operations. Big data has the potential to improve internal efficiency and operations. Companies have implemented sensors to track shipments and machine performance, but also employee performance. Some of them are using feedback and information by monitoring employees’ tones, stress levels, and how they move around the company to improve working conditions, boost performance and refine the hiring processes.
Big data analysis requires digitalization
The concept of big data is closely linked to the notion of digitalization; without digitalization it would be impossible to take advantage of big data. Digital transformation requires digitalization and digitization, since the core of digital transformation is digital data. Just collecting or having access to larger data sets will not produce a result. Making use of large digital datasets require technology, automatization and big data intelligence.
If your company is still collecting data in the traditional way, it is the right time to make a change and embrace digitalization. Because big data involved enormous quantities of information, companies that want to take advantage of it must ensure their technology stacks, including storage, servers, networking capacity and analysis software, are up to the task. Otherwise a big data solution won’t be able to function properly.
At present, data is the most valuable resource in the world, it is this century’s oil. The challenge is getting people to understand that their data has value and that they will benefit from it. Big data will help them to sell better, to optimize their marketing strategies and to improve their business practices and speed up their growth.

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Sandra Melo

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