How digital transformation can increase sales?

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The so-called digital transformation has transformed many aspects of modern society and the world of business has been one of the hardest-hit areas. Digital transformation is forcing companies to change their business models and adapt to the new market reality. If your company does not want to be left behind, you have to embrace digital technologies in order to generate leads, increase sales and improve revenue.
An increasing number of entrepreneurs are adopting digital transformation technologies to change the sales process and take advantage of the new market dynamics.

Sales: Benefits of digital transformation

Digitalization is transforming sales and bringing great benefits to the entire organization. Below we have listed a few.

Data collection

The ability to collect large amounts of relevant data allow businesses to approach their work in ways unimaginable until few years ago. For instance, data allow businesses to look at consumers as individuals and to study their behavior from the first touchpoint all the way through the buying journey. Big data provides tools to analyze this information, allowing businesses to generate prospects to be well prepared for future scenarios.

Improved relationship with customers

Technological innovations have made it easy for businesses to interact with customers, particularly for small businesses that may not have the funds for traditional advertising techniques. Technology allow companies to provide to helpful online resources, automate tasks, and collect data in ways that will help them to offer a more effective and personalized service.

Cloud & mobility

Cloud computing solutions have transformed the way decisions are made on the go, turning these into smoother inter-departmental and client communications. Cloud can streamline the sales process while ensuring data is accessible to the sales team wherever they are.

Tools for the digital transformation

Social media

Social media offer companies the opportunity of staying connected with the customers. By interacting with them and knowing their opinions about different products or services, companies can create a personalized and more effective strategy on these platforms and increase interactions with consumers.

Automated systems

Tasks like making appointments with clients, sending emails or making invoices, demand time and resources. Automated systems can simplify all these tasks, so the sales team can focus on increasing sales and revenue. The information generated by these systems is shared in real time allowing managers to make decisions or make quick adjustments, optimizing procedures.

CRM technology based on the cloud


A cloud-based CRM allows employees from multiple departments to manage their customer relationships from one central location. All of the data is stored centrally so team members and employees working from different locations can use their mobile to access the system from anywhere at any time. This makes the workflow more compatible with modern ways of working and allow teams based in different countries and timezones to access the CRM system whenever and however they need to.
The digital transformation is a process that, through the use of technologies, allows companies to connect with their customers, optimize the operations of the business and unlocks new sales opportunities. By applying the right combination of digital tools, analytics and human engagement throughout the sales process, companies can increase sales and profits. Are you ready to take advantage of this?

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About the author

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Sandra Melo

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