Integrations
DataScope & ActiveDEMAND

There are so many places to market your products: print advertisements, social networks, phone calls, SMS messages, emails, and more. The methods and mediums vary. The goal, though, stays the same.Marketing, after all, is just promoting your products, making sure they stay in your potential customers' minds, and then convincing them to actually buy what you're selling. On the phone or the web, it's all the same. But it's hard to treat it all the same when your phone calls are in one app, social networks in another, and emails spread between a handful of tools.Read MoreActiveDEMAND brings it all together, for a concise view your entire marketing efforts. With phone, email, social, and content marketing all under one roof, you can coordinate your marketing across every medium.Offline marketing efforts are the hardest to track. Unlike their digital counterparts, you can't track how many people saw your billboard or actually read your flier. But you can track how many people got in touch with your team, and somewhere software can help. ActiveDEMAND starts out with call tracking tools, to monitor incoming calls, with unique numbers for each campaign. You can setup an answering system in ActiveDEMAND to route calls to the correct respondent, or record calls and have it actively track keywords to score leads and focus your followup marketing efforts. It even includes an automated call feature to get back in touch with potential customers, remind them of a deal, and more.On the digital marketing side, ActiveDEMAND includes tools to create landing pages, forms and popups for existing sites, automated emails, social media automation, and even signup paywalls for content. Say you have a new eBook or guide you want to giveaway to followers—but you also want to market your other products to them once they've downloaded that item. With ActiveDEMAND, you can make a landing page for the promotion, and schedule Tweets and Facebook posts about it. You can then upload your PDF file, and add it to the page to giveaway. Whenever anyone visits the page, they can enter their contact info to receive that PDF, along with any other content you're giving away.You'll then have new contacts in your ActiveDEMAND contact list, ready for further marketing. Reach out to them with automated email and SMS messaging workflows, with followup messages automatically scheduled based on their interactions with your other content. And if they call a phone number in your marketing info, that will get logged to their contact profile—along with info about the emails and pages they've seen.To keep track of everything, ActiveDEMAND's dashboard lets you customize the widgets you see every time you login. There's dozens of widgets to monitor traffic, followers, contacts, conversions, phone calls, and more. You can even add new tabs to your dashboard to add extra widgets if one page isn't enough.It's hard work honing your message and engaging people enough to turn them into customers. With ActiveDEMAND, you can focus on that most important marketing work, and let it keep each part of your outreach together in one place. You'll be able to launch or edit a campaign in any medium from one place, and will be able to see unified stats on what's working—and what needs changed.Learn more about marketing with Zapier's Ultimate Guide to Email Marketing.